Replicate, Improve & Compete with Confidence
In highly competitive food, beverage, and nutraceutical markets, brands often need to match or outperform existing successful products—while optimising cost, nutrition, shelf-life, or localisation for new markets.
Reverse Formulation Development (RFD) is a scientific and systematic approach to analysing an existing product and developing a functionally equivalent or superior formulation, without infringing on intellectual property.
At C2EX Consulting, we specialise in safe, compliant, and commercially viable reverse formulation development, enabling brands to:
- Launch competitive alternatives faster
- Reduce formulation and production costs
- Improve nutrition, taste, texture, or shelf-life
- Localise international products for Indian & global markets
- Ensure compliance with FSSAI, FDA, GMP, HACCP & export norms
Our Reverse Formulation Development Approach
We follow a scientific, data-driven, and regulation-compliant methodology, ensuring accuracy, scalability, and market readiness.
Product Benchmarking & Market Analysis
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Detailed evaluation of the reference product: -Taste, texture, aroma &
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Taste, texture, aroma & appearance
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Nutritional profile & ingredient positioning
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Shelf-life and packaging format
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Identification of:
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Key USPs
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Cost drivers
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Gaps and improvement opportunities
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Alignment with your brand positioning and target price point
Analytical & Laboratory Testing
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Ingredient composition analysis using advanced techniques
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Nutritional profiling(macronutrients & micronutrients)
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Sensory evaluation (taste, mouthfeel, aroma, aftertaste)
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Stability and moisture/oxidation risk assessment
Formulation Replication & Enhancement
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Development of:
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Close-match formulations, or
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Improved formulations with added benefits
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Use of cost-effective, compliant raw materials
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Integration of:
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Clean-label ingredients
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Functional additives (protein, fibre, vitamins, minerals)
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Customisation for dietary needs (plant-based, sugar-free, allergen-aware, etc.)
Process Development & Scale-Up
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Conversion of lab formulation into commercial SOPs
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Process optimisation for:
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Batch or continuous production
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Existing or proposed machinery
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Shelf-life enhancement through process controls
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Pilot-scale trials and validation
Regulatory Compliance & Labelling Support
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Alignment with:
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FSSAI regulations
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GMP, HACCP & ISO standards
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Export regulations (USFDA, EU, Middle East, APEDA)
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Nutrition label drafting & ingredient declarations
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Claims validation (protein, immunity, functional benefits)
Industries We Serve
Food & FMCG
Confectionery, snacks, dairy, bakery, ready-to-eat & ready-to-cook products
Beverages
Energy drinks, juices, health drinks, plant-based & functional beverages
Nutraceuticals & Dietary Supplements
Protein blends, powders, tablets, capsules, herbal extracts
Health & Wellness Products
Fortified foods, immunity boosters, clean-label & functional nutrition
Fuelling your business ambitions with our driving force
Why Choose C2EX Consulting for Reverse Formulation?
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Experienced food scientists, nutritionists & process experts
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Advanced analytical & sensory evaluation capabilities
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Strong cost-optimisation and localisation expertise
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Full regulatory & compliance support
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Customised solutions aligned with your market, pricing & scale goals
Client Success Story
A nutraceutical startup aimed to introduce a protein blend similar to a popular international brand, but at a more competitive price for the Indian market.
Our Contribution:
● Reverse-engineered the reference product
● Developed a plant-protein-enhanced formulation
● Reduced production cost by 30%
● Improved nutritional value and taste profile
● Ensured full FSSAI compliance and export-ready labelling
Outcome:
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Successful market launch
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Higher margins with competitive pricing
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Strong acceptance in both domestic and export channels
OUR SATISFIED CUSTOMERS
Frequently Asked Questions (FAQ)
It is the scientific process of analysing an existing product and recreating a similar or improved version using compliant, non-infringing methods.
Yes. As long as patents, trademarks, and proprietary technologies are respected, reverse formulation is a widely accepted industry practice.
Absolutely. Cost optimisation is one of the key benefits—without compromising quality or safety.
Yes. We provide complete support for FSSAI, GMP, HACCP, FDA, and export compliance.
Foods, beverages, nutraceuticals, supplements, and FMCG products with strong demand but scope for localisation, cost reduction, or functional enhancement.
Get Your Products Tested with Confidence
With C2EX Consulting, your products don’t just meet standards—they set new benchmarks in quality & compliance.
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+91 87480 71103
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info@c2exconsulting.com
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C2Ex Consulting No. 39/3, 1st Floor, Richmond Town Richmond Road, Bengaluru – 560025