New Product Development (NPD) Services for Food, Beverage & Nutraceutical Industries

Ideate • Connect • Execute

Innovate. Formulate. Launch.

Your Partner for End-to-End Product Development

In a fast-evolving consumer market, brands must innovate continuously to stay relevant. The demand for healthy snacks, functional beverages, fortified foods, clean-label products, and nutraceutical formulations is at an all-time high.

At C2EX Consulting, we specialise in end-to-end New Product Development (NPD) — transforming early-stage ideas into fully developed, market-ready and commercially scalable products. Our multidisciplinary team of food technologists, nutrition experts, process engineers, and regulatory specialists ensures your product not only stands out but also complies with industry and global standards.

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Our Structured & Proven NPD Process

Market Research & Ideation

Identification of emerging trends and consumer insights
Competitive and category benchmarking
Concept creation aligned with your brand & target audience

Product Formulation & Recipe Development

Custom formulation based on nutrition, taste, and stability
Use of natural, functional, and clean-label ingredients
Optimisation for cost, sensory experience, and scalability

Prototyping & Lab Trials

Small-batch prototypes for flavour & texture refinement
Shelf-life evaluation & stability studies
Ingredient and raw material optimisation

Process Development & Scale-Up

Standardisation of commercial manufacturing SOPs
Development of process flow, CCPs & QC parameters
Equipment selection suited for your production scale

Packaging & Labelling Solutions

Packaging formats that ensure stability & extended shelf-life
Attractive commercial packaging designs
Label compliance as per FSSAI, FDA, GMP, and international norms

Regulatory & Quality Compliance

FSSAI licensing & documentation
HACCP, ISO, GMP support
Export certifications (USFDA, EU, APEDA, Middle-East markets)
FSSAI licensing & documentation

Pilot Launch & Market Validation

Pilot batch execution & controlled consumer testing support
Sensory feedback assessment
Cost optimisation for retail-ready pricing

Industries We Serve

Food Processing & FMCG

ready-to-eat/cook, bakery, confectionery, dairy

Beverages

energy drinks, juices, herbal & dairy-based drinks

Nutraceuticals

powders, tablets, capsules, herbal extract machinery

Packaging Solutions

automated fillers, sealers, MAP & retort packaging

Fuelling your business ambitions with our driving force

Years of Industry Experience

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Why Brands Choose C2EX Consulting for NPD

20+ years of combined cross-industry experience in Food, FMCG, Beverage & Nutraceutical R&D.
Tailored to your brand positioning, regulatory requirements, and commercial objectives.
Compliance support for FSSAI, MOFPI, APEDA, AYUSH, USFDA, EU, and global markets.
We ensure your product is scalable, profitable, and cost-effective for mass production.
From ideation to launch — we handle every step of your product development lifecycle.