Existing Product Fine-Tuning & Enhancement

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Enhancing Your Existing Products for Market Success

In today’s dynamic FMCG and nutraceutical markets, consumer preferences evolve rapidly. Products that once performed well may now need improvement in taste, nutrition, shelf-life, or cost-effectiveness to stay competitive.
At C2EX Consulting, we specialise in fine-tuning & enhancing existing food, beverage, and nutraceutical products to ensure they meet current consumer demands, regulatory standards, and market trends.
Whether you want to upgrade taste, fortify nutrition, improve texture, extend shelf-life, or reduce production costs, our team of experts helps you re-engineer and relaunch your products with stronger market appeal.

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Our Product Fine-Tuning & Enhancement Services

We work closely with brands to identify and resolve gaps in existing products:

Sensory Improvement (Taste, Aroma & Texture)

• Enhancing product flavour profiles
• Optimising texture & mouthfeel
• Ensuring consumer-friendly taste appeal

Nutritional Fortification

• Adding vitamins, minerals, proteins, and functional ingredients
• Customising for health-conscious, diabetic-friendly, or plant-based markets
• Aligning with wellness and clean-label trends

Shelf-Life Extension

• Using natural preservatives, packaging technology & process adjustments
• Conducting stability and microbial studies
• Ensuring longer storage & distribution viability

Cost Optimisation

• Substituting expensive raw materials with cost-effective alternatives
• Streamlining manufacturing processes
• Reducing wastage while maintaining quality

Shelf-Life Extension

• Using natural preservatives, packaging technology & process adjustments
• Conducting stability and microbial studies
• Ensuring longer storage & distribution viability

Industries We Serve

Food Processing & FMCG

snacks, bakery, dairy, ready-to-eat/cook meals

Beverages

juices, energy drinks, herbal & functional beverages

Nutraceuticals & Supplements

powders, capsules, herbal blends

Health & Wellness Products

fortified foods, plant-based, immunity boosters

Fuelling your business ambitions with our driving force

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Why Choose C2EX Consulting for Product Enhancement?

  • Expert Food Scientists & Nutritionists
  • 20+ Years Combined Industry Experience
  • Data-Driven Product Improvement
  • Compliance with Indian & International Standards
  • End-to-End Support: Trials, Testing & Relaunch Strategy

Client Success Story

A mid-scale beverage brand approached us to improve their herbal energy drink that had low repeat sales due to taste issues

C2EX Consulting supported them with:

  • We reformulated the flavouring & sweetness balance.
  • Conducted shelf-life extension trials
  • Reduced ingredient costs by 15%
  • USFDA & EUThe new version achieved 40% higher consumer
    acceptance and expanded into new markets. certification support

Result: They now export essential oils to Europe and the Middle East and supply premium oils to leading Indian cosmetic brands.

OUR SATISFIED CUSTOMERS

Frequently Asked Questions (FAQ)

 Consumer preferences, market trends, and regulations change. Fine-tuning ensures your product stays relevant, competitive, and compliant.

 Yes. We specialise in cost optimisation and sensory improvement simultaneously.

 Absolutely. We support positioning, labelling, and marketing compliance for product relaunch.

We can redesign formulations and documentation to meet FSSAI, FDA, or export standards.

 Typically 1–3 months, depending on the type of product and scope of changes.

Don’t let your product fall behind

let C2EX help you enhance taste, nutrition, shelf-life & compliance for lasting market success.

  • +91 87480 71103
  • info@c2exconsulting.com
  • C2Ex Consulting No. 39/3, Richmond Road Bengaluru- 560025